That Actually Bring You Clients

Download Advanced Strategies for Using Facebook to Find and Attract Clients and turn your Facebook presence into a client-generating system—without guessing, wasting ad spend, or posting 10 times a day.

Enter your best email below to get the ebook instantly.

What you’ll learn inside

What’s Inside Advanced Strategies for Using Facebook to Find and Attract Clients

This ebook is designed for freelancers, agency owners, and small business leaders who already have a Facebook presence and are ready to take it to the next level.

• Optimize your Facebook Business Page:
  Learn how to set up your page so it “encourages visitors to engage” and “inspires visitors to take action – a.k.a. turn into a call, contact, or purchase.”
• Use Facebook SEO most people ignore:
  Discover how to use categories, keywords, and on-page content so “Facebook’s search engine scans your page’s content… By strategically using relevant keywords, you can increase your page’s visibility when users search for related topics.”
• Build high-converting client personas:
  Go beyond guesswork with data-driven personas using analytics, social listening, and competitor research—so your content and offers speak directly to your ideal clients.
• Segment with Custom & Lookalike Audiences:
  Turn your existing traffic, email list, and engagers into powerful Custom Audiences, then scale with Lookalikes that mirror your best buyers.
• Master engagement and the algorithm:
  Learn how to monitor post performance, interpret Insights, and “focus on quality content rather than overwhelming your audience,” so the algorithm actually works in your favor.
• Track what really moves the needle:
  Connect Facebook with Google Analytics to see which posts and campaigns drive traffic, leads, and sales—not just likes.

Who this ebook is for

Perfect For You If…

• You’re past the basics: You already have a Facebook Business Page and want advanced, strategic guidance—not another “how to set up a profile” guide.
• You want clients, not just followers: Your goal is calls, consultations, and sales, not vanity metrics.
• You care about data: You’re ready to use Insights, GA4, and real performance metrics to guide your decisions.

About the author

Meet Shire Lyon

With 10 years of experience in digital marketing across Google Ads, Microsoft Advertising, Facebook/Instagram ads, SEO, and content marketing, Shire has worked with medical, dental, insurance, home service contractors, and e‑commerce brands. In the ebook, Shire shares the same frameworks used at Shire Lyon Ads, “where we provide professional digital marketing services to help businesses of all sizes increase their website traffic, scale their operations, and grow their profits.”

Get Your Free Copy Now

Stop guessing what to post and who to target. Start using Facebook like a performance channel—with clear strategy, smart segmentation, and measurable results.