LinkedIn is among the most popular social networks for professionals, with over 900 million users worldwide. It’s also a great place to advertise your business or product if you want to reach specific demographics and target specific industries. LinkedIn Advertising allows you to target people based on their job title, company size, and location–all from…
Sure, you’ve designed plenty of landing pages before, but paid search is a different animal. The best practices are not the same, and being on your best CRO game is essential. The question really is, what makes these landing pages distinctive? Let’s be truthful. Websites are often designed to be more beautiful than functional. That’s…
Content marketing is all about creating and distributing valuable, relevant, and engaging content. It’s a strategy brands use to attract, acquire, and retain customers. Although it’s not new, it has become more prevalent in recent years due to the rise of social media platforms such as Facebook, Twitter, and LinkedIn. Content Marketing is… Content marketing…
If you’re unfamiliar with the term paid search, it refers to ads that appear on Google’s search results pages (SERP). Paid search (PPC advertising or pay-per-click advertising) can effectively get your business in front of potential customers, but it also comes with some unique challenges and costs. This article will explain what paid search is,…
As many of us know, digital marketing is far from the days of Mad Men. We’ve moved on from simple print ads to high tech marketing and psychological techniques. Our world moves fast, and it’s essential to keep up with the latest technologies and best practices. We’ve scoured the internet to put together these top…
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Paid search uses a lot of terms that just don’t make sense to normal people. It’s like listening to legal speak or some technical jargon. It’s likely to have your head spinning, but not if you have a glossary to help you navigate these terms. Words About Structure Understanding terminology about structure is important. The…