Paid Search Landing Pages are Not Your Website
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Paid Search Landing Pages are Not Your Website

Sure, you’ve designed plenty of landing pages before, but paid search is a different animal. The best practices are not the same, and being on your best CRO game is essential. The question really is, what makes these landing pages distinctive?  Let’s be truthful. Websites are often designed to be more beautiful than functional. That’s…

What is Content Marketing?
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What is Content Marketing?

Content marketing is all about creating and distributing valuable, relevant, and engaging content. It’s a strategy brands use to attract, acquire, and retain customers. Although it’s not new, it has become more prevalent in recent years due to the rise of social media platforms such as Facebook, Twitter, and LinkedIn. Content Marketing is… Content marketing…

3 Digital Marketing Trends to Keep an Eye On
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3 Digital Marketing Trends to Keep an Eye On

As many of us know, digital marketing is far from the days of Mad Men. We’ve moved on from simple print ads to high tech marketing and psychological techniques. Our world moves fast, and it’s essential to keep up with the latest technologies and best practices. We’ve scoured the internet to put together these top…