SEO vs. GEO for Attorneys: A 2026 Guide to Getting Found Online
SEO vs GEO isn’t just industry jargon anymore. It’s the real question deciding whether your law firm shows up when someone needs a lawyer. Ranking on Google used to be enough. Now clients ask ChatGPT or Perplexity for recommendations before they ever type a search. These two channels don’t play by the same rules, and…









