What is Paid Search and Why Use It?
If you’re unfamiliar with the term paid search, it refers to ads that appear on Google’s search results pages (SERP). Paid search (PPC advertising or pay-per-click advertising) can effectively get your business in front of potential customers, but it also comes with some unique challenges and costs. This article will explain what paid search is, when and how you should use it for your business, and what makes a successful campaign.
What is paid search?
Paid search is a type of online marketing that allows you to bid on keywords that potential customers are searching for. These ads allow you to appear above organic results for these queries.
You pay Google (or another search engine) for each click with paid search. For example, if someone searches “shoes” and clicks on your ad, you will be charged money by Google. It’s not free advertising; it’s paid advertising.
People often use this type of advertising to target specific groups of people who are most likely to be interested in their brand or products. For example, if you sell running shoes and know that people who run regularly tend to buy more shoes than other types of people, it makes sense to target runners with ads showing off your latest models!
When should I use paid search (PPC) marketing?
Are you ready to start using paid search marketing? Before you get started, ensure that you clearly understand your target audience and business goals. If not, consider doing some research or talking to a marketing professional who can help guide you through the process. You’ll also want to know your budget for paid search (e.g., if your ad spend is $100 per month).
You should also have a firm grasp on your competitors’ strategies so that you know how best to compete with them when it comes time to bid for keywords on Google Ads.
How do I create a successful paid search campaign?
Creating a successful paid search campaign is about creating an efficient and effective way for people who are looking for your products and services to find you. This means that you need to be able to identify what keywords people are using, which terms they’re searching with, and where they’re searching. It also means knowing how your competitors are bidding on those keywords so that you know what the competition is doing in order to keep up with them.
This can be done by using tools like Google Keyword Planner, but there are other ways as well:
Do people still click on ads in 2022?
If you’re looking to reach a specific audience and they are searching for the types of services or products you offer, then paid search is an excellent option. Paid search ads are also great if your target market includes people who don’t know about your company yet but might be interested in what it has to offer.
Paid search allows you to create ads that show up on Google, Bing, and Yahoo! based on keywords relevant to what people are looking for (and not just generic keywords like “plumber”). This means that when someone types “plumber” into a search engine, they could see an ad from your business before they even know it exists!
PPC campaigns can be a powerful tool in your marketing arsenal.
If you’re looking for a new way to reach your target audience and grow your business, PPC search marketing is a powerful tool in your marketing arsenal. Here’s why:
- Enables you to reach customers when they’re actively searching for what you offer.
- Can be used as a test market, enabling you to test new markets before expanding into them with additional resources.
- Campaigns are based on actual user intent and interest, the ROI tends to be higher than other channels, such as display ads or social media marketing campaigns.
PPC is a Powerful Tool
Paid search can be a powerful tool for your business. Whether you want to grow your brand awareness or boost sales, paid search campaigns can help reach new customers and increase revenue. The key is knowing how to set up an effective campaign—and we hope this article helped with that! If you need more guidance, don’t hesitate to reach out and ask us some questions! We have plenty of experience with paid search marketing and would love to help guide you through the process of getting started.
Interested in digital marketing trends to watch? Check some of them out here!