30 Qualified Case Inquiries in 90 Days, or the fourth Month is free.
Case Flow Engine
One tracked pipeline, from ad click to signed matter. Built for Connecticut firms with 2 to 15 attorneys.
Qualified Cases, Not Leads
The Case Flow Engine
Most law firm marketing agencies report clicks. Some report leads.
Very few can tell you how many qualified case inquiries you’re generating, where they’re coming from, and what it costs to acquire them.
That’s exactly what the Case Flow Engine was built to solve.
We help Connecticut law firms create a predictable stream of qualified case inquiries using a combination of Google Ads, Local SEO, conversion optimization, and performance tracking.
No vanity metrics. No confusing reports.
Just a clear growth system designed to help your firm generate more opportunities with the right prospective clients.
Who This Is For
The Case Flow Engine™ is designed for law firms that:
✅ Want more qualified case inquiries
✅ Need a predictable growth system
✅ Want to understand which marketing activities actually produce opportunities
✅ Are tired of guessing which channels are working
✅ Have growth goals but lack consistent lead flow
✅ Want a marketing partner focused on results instead of activity
This Is Not For
❌ Firms looking for the cheapest marketing option
❌ Firms unwilling to invest in growth
❌ Firms that want vanity metrics instead of accountability
❌ Firms seeking one-off marketing projects
The Deliverables
What’s Included
1. Google Ads Management
Reach prospective clients at the exact moment they’re searching for legal help.
We build, manage, optimize, and continuously improve your campaigns to attract qualified enquiries instead of low-quality leads.
Includes:
- Campaign strategy
- Keyword research
- Ad creation
- Conversion tracking
- Bid optimization
- Landing page optimization
- Monthly performance reviews
3. Conversion-Focused Landing Pages
Traffic means nothing if visitors don’t contact your firm.
We create and optimize landing pages built specifically to turn prospective clients into consultations and inquiries.
Includes:
- Professional landing page design
- Conversion-focused copywriting
- Mobile optimization
- Call tracking integration
- Form optimization
- Ongoing conversion improvements
2. Local SEO & Google Business Profile Optimization
When someone searches for a lawyer in your market, your firm should be visible.
We improve your local presence so your firm appears more often when prospective clients are actively looking for legal services.
Includes:
- Google Business Profile optimization
- Local ranking improvements
- Citation management guidance
- Review growth strategy
- Location page recommendations
- Ongoing local search monitoring
4. Marketing Performance Dashboard
Know what’s working.
Know what’s not.
Make decisions with confidence.
Your dashboard provides visibility into the metrics that matter most so you can clearly understand marketing performance.
Includes:
- Lead tracking
- Call tracking
- Form tracking
- Campaign reporting
- Source reporting
- Monthly performance reviews
Included Bonuses:
Bonus #1: Audience DNA Audit™
Before campaigns launch, we identify the motivations, concerns, objections, and decision-making behaviors of your ideal prospective clients.
This helps every message resonate more effectively and improves campaign performance from the start.
Value: $1,500
Bonus #2: Competitor Opportunity Analysis
We’ll analyze competing firms in your market and identify opportunities to improve visibility, messaging, and positioning.
Value: $1,000
Bonus #3: Intake Response Assessment
We’ll evaluate what happens after a prospective client contacts your firm and identify simple opportunities to improve conversion rates.
Value: $1,000
The 90-Day Qualified Case Inquiry Guarantee
Our Guarantee
We’re confident in the systems we build.
If you don’t generate 30 qualified case inquiries within your first 90 days, month four is free. If we’re going to partner, we believe accountability should go both ways.
Frequently Asked Questions
Case Flow Engine
Investment
Investment: $ 4,500/month
90-Day Commitment
Included:
- Google Ads Management
- Local SEO
- Landing Page Optimization
- Marketing Performance Dashboard
- Audience DNA Audit™
- Competitor Opportunity Analysis
- Intake Response Assessment
No long-term contracts. No hidden fees. No surprise add-ons.
Just a focused growth system designed to help your firm generate more qualified case inquiries.
Why Firms Choose Shire Lyon Ads
Most marketing agencies sell activities. We focus on outcomes. You don’t hire a marketing company because you want more reports. You hire a marketing company because you want more opportunities to help prospective clients and grow your firm.
The Case Flow Engine creates a clearer, more predictable path to that goal.
Ready To Generate More Qualified Case Inquiries?
If you’re looking for a growth partner who focuses on measurable results, clear reporting, and accountability, let’s talk.
We’ll review your current marketing, discuss your goals, and determine whether the Case Flow Engine™ is the right fit for your firm.
Ready to Turn More Inquiries Into Signed Cases?
Stop letting prospective clients slip through the cracks. The Case Flow Engine™ helps Connecticut law firms fix their intake bottlenecks, track real performance, and convert more calls and form fills into retained clients. Let us handle the marketing infrastructure so your team can focus on practicing law. Contact us at 203-586-0799 to schedule your free consultation today.