Your firm's numbers
Use a typical month. Rough estimates are fine and still tell you a lot.
This fills in a sample fee. Replace it with your own average below.
Your cost per signed case
$0
Where your leads go each month
The hidden cases
Your cheapest new client is one you've already paid for.
Most firms try to fix a high cost per case by spending more on ads. Usually the faster win is further down the funnel: calls answered on the first ring, follow-up within minutes, and a consultation that makes it easy to say yes. See what a modest improvement is worth to you.
Unlock your results above to see your numbers here.
With better intake
$0
per signed case
Channel check
Which marketing channel is actually signing clients?
A channel with cheap leads can still be your most expensive source of cases. Enter what you spend and what you get from each channel. We'll flag your strongest and weakest source. Leave a row at zero if you don't use it.
Unlock your results above to see cost per case by channel.
| Channel | Monthly spend | Leads | Signed cases | Cost per lead | Cost per case |
|---|
| All channels | $0 | 0 | 0 | – | – |
Tip: ask your intake team to record "How did you hear about us?" on every call. Without it, this table is guesswork, and so is your budget.
Why this number matters
Cost per click doesn't pay your staff. Signed cases do.
Agencies love to report clicks, impressions and "leads." None of those tell you whether your marketing is growing the firm. Cost per case does.
01
It exposes waste
When you can see cost per case by channel, you stop funding the sources that ring the phone but never sign.
02
It shows intake gaps
Missed calls and slow follow-up quietly double what you pay for each client. The funnel above shows exactly where cases leak.
03
It lets you grow with confidence
Once you know what a case costs and what it's worth, increasing your budget becomes a simple, predictable decision.
Want a lower cost per case? Let's find your hidden cases together.
Book a free discovery call with Shire Lyon. We'll go through your numbers, show you where cases are slipping away, and map out a plan to sign more clients without simply spending more.
- Review of your Google Ads, Local Services Ads and search presence
- Where your intake funnel is losing signed cases
- A clear, realistic cost-per-case target for your practice
